Seoul (Korea, South) – September 3, 2019 (travelindex.com) – Accor Ambassador Korea has announced the launch of its first Sofitel Hotel & Serviced Residences in Songpa, Seoul. Slated to open in 2021, the announcement comes as the Accor Group aims to strengthen its presence in the Seoul in South Korea. Set in a commercial tower, the hotel and serviced residences will be inter-connected to an office building.
As the first international luxury hotel brand to originate from France, Sofitel Hotels & Resorts is renowned as a global ambassador of French style and art de Vivre with over 120 hotels in the world’s most sought after destinations. ‘Live The French Way’ is the brand’s promise that pays homage to Sofitel’s roots, demonstrating the eternal allure of French style that reinforces the brand’s time-honored position as an ambassador of art de Vivre around the world.
“Sofitel is an ambassador of French style and culture. The development of Sofitel Ambassador Seoul Hotel & Serviced Residences represents our commitment to growing Accor’s collection of luxury and premium brands in South Korea. The Sofitel brand exudes a refined and understated sense of modern luxury with a touch of French decadence in the heart of Seoul,” said Patrick Basset, Chief Operating Officer, Accor, Upper Southeast & Northeast Asia and the Maldives.
Adjacent to Jamsil Subway Station, Sofitel Ambassador Seoul Hotel & Serviced Residences boasts a unique vantage point for leisure and business travelers. Overlooking Seokchon Lake Park, the hotel is located near the 123-floor Lotte World Tower that features a major shopping mall, duty-free shops, an aquarium, and theatre. The popular amusement park, Lotte World, is also located within a short walking distance while Gangnam Business District and Coex Convention and Exhibition Center are within easy access to the hotel.
“We are pleased to launch the first Sofitel in South Korea in partnership with Accor Ambassador Korea, enabling visitors to experience the French luxury lifestyle. We look forward to offering local residences and visiting travelers to discover the French way of living in an authentic and indulgent way,” said Daesan Lee, CEO of kt estate.
The hotel and serviced residences will feature 563 rooms and suites, an all-day-dining restaurant and bar as well as meetings and events space. Leisure facilities include an indoor swimming pool, outdoor Jacuzzi, fitness, spa, and kids’ room.
“This is the first Sofitel Serviced Residences to be announced globally and it will form the basis of a very special collection of luxury serviced residences,” said Jeff Tisdall, Senior Vice President of Development, Residential and Extended Stays at Accor. “This signing marks our continued expansion into serviced apartments and extended stay solutions.”
Accor is the largest operator of extended stay and serviced apartment properties outside of the United States of America. The group offers a leading portfolio of nearly 300 extended stay properties with more than 60 additional properties under development. Accor’s extended-stay brand portfolio offers a number of exciting and modern reinterpretations of the serviced apartment and apart-hotel concepts including Novotel Living, Swissôtel Living, Mövenpick Living, Pullman Living, Mondrian Living, and Hyde Living.
“We are pleased to introduce the world-renowned Sofitel brand to South Korea. Seoul is well-known for its abundant cultural heritage and Sofitel Ambassador Seoul Hotel & Serviced Residences offers travelers the opportunity to experience this through a French-lens and brand passions that include design, gastronomy, art & culture, and well-being,” added Vincent Lelay, Vice President of Operations for South Korea.
With over 120 addresses in more than 40 countries, the Sofitel collection includes notable hotels such as Sofitel Paris Le Faubourg, Sofitel London St James, Sofitel Munich Bayerpost, Sofitel Singapore City Centre, Sofitel Washington DC Lafayette Square, Sofitel Sydney Darling Harbour, and Sofitel Bali Nusa Dua Beach Resort.
Currently operating 24 hotels in 7 cities in South Korea, Accor Ambassador Korea will enhance its presence in the luxury and premium segments with an exciting pipeline of hotels including Fairmont Seoul in 2020 and MGallery Seoul Mapo in 2022.
ABOUT ACCOR AMBASSADOR KOREA
Accor Ambassador Korea Hotel Management Co., Ltd, established in 2006 is a joint venture company built in partnership with Accor and Ambassador Hotel Group. The company currently operates 24 hotels in 7 cities in South Korea through management and franchise contract. The portfolio of brands includes Pullman, Grand Mercure, Novotel Suites, Novotel, Mercure, ibis Styles, ibis, and ibis Budget.
Sofitel Hotels & Resorts is an ambassador of modern French style, culture, and art-de-Vivre around the world. Established in 1964, Sofitel is the first international luxury hotel brand to originate from France with almost 120 chic and remarkable hotels in the world’s most sought after destinations. Sofitel exudes a refined and understated sense of modern luxury, always blending a touch of French decadence with the very best of the locale. The Sofitel collection includes such notable hotels as Sofitel Paris Le Faubourg, Sofitel London St James, Sofitel Munich Bayerpost, Sofitel Rio de Janeiro Ipanema, Sofitel Washington DC Lafayette Square, Sofitel Sydney Darling Harbour, and Sofitel Bali Nusa Dua Beach Resort. Sofitel is part of Accor, a world-leading augmented hospitality group offering unique experiences in 4,900 hotels and residences across 110 countries.